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KUAISHOU-W Plans to Pump RMB800M This Yr to Explore Diversified Revenue-sharing Models, RMB200M Cash to Incubate Premium Drama Series
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This year, KUAISHOU-W (01024.HK) plans to pump RMB800 million to explore diversified revenue-sharing models, said Kong Hui, Head of Content Consumption, Traffic, and Search Business at KUAISHOU-W's Magnetic Engine. Besides, the company will invest RMB200 million in cash to incubate premium drama series and allocate RMB1 billion in dedicated traffic incentives to support high-quality short drama content. As of April 2026, the average daily exposure of KUAISHOU-W's short drama content reached 129 million, with users spending an average of 29 minutes per day watching. Over the past year, the supply of short drama series on KUAISHOU-W rallied 8x, while the number of traffic acquisition clients mushroomed 2.6x. AASTOCKS Financial News |
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