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Alibaba's AliExpress Reportedly Preparing Brand Overseas Project Ahead of 'Double 11'
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AliExpress, the cross-border e-commerce platform under BABA-W (09988.HK)(BABA.US), is preparing a high-profile brand overseas expansion project, Chinese media reported. This project is anticipated to launch before this year's "Double 11" shopping festival, having stretched cooperation invitations to several world's top 500 and well-known brands, offering exclusive support. Simultaneously, AliExpress will establish a new brand section on its app to provide traffic and overseas operational support for partner brands. Brands such as XIAOMI-W (01810.HK) and POP MART (09992.HK) joined the "Super Brand Program", report said. The growth targets for this cooperation are set aggressively, with AliExpress aiming to assist brands in rapidly expanding into overseas markets through exclusive traffic, localized marketing, and operational support, the report quoted people with the knowledge of the matter. AASTOCKS Financial News Website: www.aastocks.com |
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