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<Research>CICC: Lower-than-expected BIDU-SW (09888.HK) Core Ad Rev. Estimated w/ TP $96, Rating Kept at Outperform
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CICC released a research report expecting BIDU-SW (09888.HK)(BIDU.US)'s 2Q25 revenue to drop 3.8% YoY to RMB32.7 billion. Of which, BIDU-SW's core revenue is estimated to decrease by 3.8% YoY to RMB25.7 billion.

Due to the lower-than-expected core advertising revenue, CICC lowered its 2025/ 2026 revenue forecasts for BIDU-SW by 1%/ 2% to RMB131.3 billion/ RMB132.2 billion, and reduced its 2025/ 2026 non-GAAP net profit forecasts by 16%/ 8% to RMB18.2 billion/ RMB21.8 billion each, with rating kept at Outperform.

Related NewsJefferies Expects BIDU-SW (09888.HK) 2Q Cloud Biz Rev. to Grow by 25%, Chops TP to $107
Considering the valuation boost in some segments, CICC maintained its target prices for BIDU-SW's US stock/ H-shares at US$99.1/ $96, corresponding to a 14x/ 11x non-GAAP PE ratios for 2025/ 2026 based on a SOTP valuation method, offering an upside potential of 6%/ 8% for its US stock/ H-shares, respectively.
AASTOCKS Financial News
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