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<Hindsight>Brokers' Latest TPs & Views on BIDU-SW Post-Results
Recommend
6
Positive
9
Negative
5
Baidu (BIDU.US)'s ADRs once reached USD95.15 with a surge of 6.5%, but it eventually closed down 4.3% at USD85.48. Meanwhile, BIDU-SW (09888.HK) slipped 3% to HKD83.5 in early trading this morning.

Concerned about the continuous impact of the AI transformation of Baidu's search business on its core advertising revenue, the market lowered its forecasts for the company's advertising revenue and operating profit for the remaining quarters of the year.

Related NewsCICC: Baidu's Cloud Growth Beats; Ads Face Further Pressure
The table below lists the investment ratings and target prices for BIDU-SW (09888.HK) from six brokers:

Broker│Investment Rating│Target Price
Jefferies│Buy│HKD124 -> HKD116
UBS│Buy│HKD120 -> HKD104
BofA Securities│Buy│HKD101 -> HKD98
Goldman Sachs│Buy│HKD99 -> HKD94
Daiwa│Outperform│HKD93
HSBC Global Research│Hold│HKD89.7 -> HKD81.9

Broker│View
Citi│AI transformation impacted search business margins, but cloud revenue stellar
Jefferies│AI user experience prioritized with standout end-to-end cloud infrastructure
CLSA│AI-powered search transformation speeding up
UBS│AI product upgrades continued to pressure core advertising
BofA Securities│Cloud business accelerating, but advertising facing downside pressure
Morgan Stanley│Quarterly ad business slightly missed, but cloud business outstanding
Goldman Sachs│Cloud business strengths increasingly offset by deeper restructuring in advertising business
Nomura│Outlook for 2Q disappointing
Daiwa│AI Cloud revenue up 42% YoY, but advertising subdued
HSBC Global Research│Doubling down on AI-powered search

Related NewsHSBC Research Slashes Baidu (BIDU.US) TP to US$84, Keeps Rating Hold

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