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<Research>JPM Initiates Coverage on POP MART (09992.HK) w/ Rating Overweight/ TP $250 as Labubu Is Rising 'Super IP'
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POP MART (09992.HK) leads China's fast-growing IP merchandise market, JPMorgan released a research report saying. The broker was bullish on the Company's strong IP offering on Labubu as a rising “super IP”; global expansion ambitions and execution capabilities.

JPMorgan expected its overseas sales to increase 152% YoY in 2025, with a CAGR of 42% from 2025 to 2027, accounting for 65% of sales in 2027.

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JPMorgan's 2025-2027 EPS forecasts are 9-15% higher than the market consensus. The broker initiated coverage on POP MART, with rating at Overweight and a target price of $250.
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